Ever since the Internet was born, the main principles of modern advertising haven’t changed much. After all, we still have email marketing, which has been around since the 1990s and is still popular today.

For those who do not know, email marketing represents the art of sending promotional messages to the past and future customers, to help build brand awareness, encourage them to purchase more items, increase customer loyalty and trustworthiness, while also upping your overall business profits. Therefore, it represents a cheap and fast way to reach a large base of customers, which can be customized according to your business needs, and targeted to the right customers, at the right time.

Regardless of this, email marketing isn’t downright easy. There are a couple of aspects worth keeping in mind, such as the right times to send your emails, targeting the correct customers, avoiding becoming a nuisance, understanding customer psychology, correctly formatting your emails to send the message across, and most importantly, actually having a good subject line, to encourage customers to open up the message.

To help make things easier, and grant you an understanding of how email marketing is supposed to work correctly, Website Builder has built a smart infographic, meant to grant readers access to the best tips on the market, numerous statistics, facts and solutions to improve your email marketing campaign and up your overall profits. The infographic also includes a couple of case studies from major companies, which have carried out successful and unsuccessful email marketing campaigns over the year, thus helping you learn from their mistakes and success.

Based on everything that has been outlined so far, email marketing is still big, so if you have a good base of customers, why not try to promote your business via this channel of communication?
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