Though one is tempted to put these top ten tools in some sort of order, it is quite futile because they all have selling points that are genre-unique points that are unquantifiable. There are literally hundreds of tools on the market that suit every facet of visual content design and marketing—this article offers you ten of the very best. Each tool has its own selling point that gives it a unique advantage over its competition, be it something as complex as the tool’s intricate mechanics, or something as broad as how quickly the tool produces results.

1 - Adobe Photoshop

The name Adobe is synonymous with Photoshop, and even though it is a big brand name that some people disregard as being too much of a crowd pleaser, it still has all the tools needed to create highly professional photo images. Designers do not always have to opt for newer photoshopping software if Adobe still has all that they need.

2 - Canva

With Canva, content marketers may play with tools that allow them to create social-media-friendly graphics. More importantly, it has layouts that are especially designed for social media platforms. There are templates and layouts for posts with Google+, Facebook, Twitter and Pinterest. What’s more, the creation process is relatively quick.

3 – PicMonkey

The PicMonkey tool has little to offer that other photo editors do not offer as its major selling point is not in its internal software mechanics or the usefulness of its functions. PicMonkey’s biggest selling point is how it may be used to great effect with Pinterest. PicMonkey allows you to create the long and collaged images that feature most prominently on the Pinterest social media network.

4 – Pictaculous

This is a quick and easy tool that helps you pick a color palette by uploading a base image. Pictaculous is a free online tool that allows you to upload an image from its home page. Once the upload is complete, it offers a color palette and the ability to download an Adobe Swatch file.

5 – Blender

Articles such as these will often tout the merits of paid video editors, but Blender beats them all out of sight and is free at the same time. The biggest problem that Blender has is that it is a very complex and sophisticated video editing program, animating tool and game/app creation tool, but it is not intuitive at all. Plus, there are very few “good” manuals and instruction videos on how to use it, but in fairness, Blender’s own video instructions are improving. Blender was first used in TV commercials by Bridgestone Australia, and it was first used in the production of Hollywood movies when Sam Raimi created Spiderman 2 (2004).

6 – Infogram

People who market their content with Infographics are still using Infogram because it offers everything people need to create reasonably good Infographics. It is true that better designers will invariably create better Infographics, but even amateur designers can create a passable Infographic with Infogram. Infogram is actually a favorite of director Brian Mohan of because it is so easy to use that his new staff rarely require training on how to use it.

7 – Microsoft PowerPoint

In a world where creating videos and GIFs is so easy and cheap, one may have hoped that PowerPoint presentations may die out. Yet, there are still content marketers out there who rely on PowerPoint presentations to get their message across. Microsoft PowerPoint is a big player in the presentation world, and even though it has some worthy competitors, it is often easier and more convenient to use Microsoft’s PowerPoint software, especially since other Microsoft users will have an easier time opening and viewing PowerPoints made with Microsoft software.

8 – Windows 10 Screenshot
Built into Windows 10

Many content designers are completely unaware that Windows 10 has the most efficient screenshot tool. Press “Print Scrn” button on your keyboard to add a screenshot to your clipboard that you may paste onto a Paint document. Hold the Windows button on your keyboard and press the “Print Scrn” button, and a screenshot file is saved onto your computer. While holding the Windows button, you may press the “Print Scrn” button to save numerous files very quickly.

9 – Beautiful Mess

One feels apprehensive to mention anything relating to gender in a world so demonized by PC police, but Beautiful Mess offers a series of tools that help content marketers feminize their images and designs. It allows designers to add graphics, frames, text, and a whole host of beautiful-looking mess that may appeal to a more feminine market niche.

10 - WordSwag

Add text to your photos very quickly while maintaining the image of a professional product. WordSwag allows you to add text to your images that you have taken with your mobile phone, yet the images and their associated text still look like the product of a designer. It allows content marketers to create the illusion that they spent a lot more time on their images than they actually did.

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  1. Google Photos is better than any other tool for organizing and consolidating all your photo libraries, no matter where they are. However, in terms of photo editing, it offers only the barest minimum, helping you quickly prepare pictures for easy sharing.


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