How you can get traffic from Google

Most online visibility fits into four core buckets. 

Here’s what each one actually is.

PPC (Pay-Per-Click)

Paid traffic where you show ads and pay only when someone clicks. 

The strength is immediate visibility and predictable volume while your budget runs. 

Useful for quick demand capture and fast testing of offers and messaging.

The most popular platforms:

- Google Ads

- Facebook Ads. 

SEO (Search Engine Optimization)

Organic visibility earned by improving your site’s content, backlinks, and technical optimization.

It starts slower but compounds over time, builds trust, and can reduce customer acquisition cost.

GEO (Geotargeting / Geographic Targeting)

Location relevance: tailoring content and ads to a user’s country, city, or ZIP so they see offers that make sense where they are. 

Critical for local businesses and your Google Business Profile (GBP), driving actions like calls, directions, and visits.

AEO (Answer Engine Optimization)

Optimizing for Google’s AI Overviews and similar answer surfaces (ChatGPT, Perplexity AI, Microsoft Copilot, and other conversational tools)

You’re aiming to have your explanations selected and referenced in the generated response, giving you visibility at the exact moment the user gets their answer.

The takeaway

PPC provides speed and a straightforward way to generate traffic and validate ideas now.

SEO provides durability and compounding visibility that pays off over the long term.

GEO provides relevance by reaching the right people in the right place.

AEO provides answer ownership by meeting modern search behavior with crisp, direct explanations.

Used together, these layers work as a stack - delivering speed, durability, relevance, and clarity.

Which layer are you planning to focus on first?

Ali