Rural women in Africa provide almost all of the African spices you enjoy. By their sweat and dedication, we are able to enjoy and delight our palates with the exotic tastes of Africa.

Rural women in Africa also live on less than $2 a day for all their hard work.

And it is hard work:

According to the International Labour Organization,almost two-thirds of employed women in Sub-Saharan Africa are engaged in agricultureAmong this number, majority are either unpaid family workers or self-employed and engaged in precarious work. The rural women fortunate enough to get paid for their labour end up being paid 25% less than their male counterparts, even though they work on average 14 to 18 hours more weekly.

This situation is not only sad; it is shameful to us as a society.

But there is something you—we—can do now to redress the situation and make things right.

Roots & Nature Seeks to Expose Rural Women to the International Market

It is not enough to suffer indignation. It is not enough to say you are sorry about the plight of rural women being exploited for their value while we enjoy the sweet and spicy results of their hard work. It is imperative that we do something to help.

This conviction is the driving force—the very spirit, ifyou will—of Roots & Nature.

Roots & Nature is a daring venture that aims to provide African rural women access to the international market where they can be fairly compensated for their hard work and dedication.

In furtherance of this goal, Roots & Nature has a vision to become the biggest supplier of African spices in Scandinavia. Because the bigger we get, the more rural women we can help.

This is an ambitious goal, one that we cannot possibly hope to accomplish without your help.

By shopping and sourcing from Roots & Nature, you would be doing more than put good food on your table, you would be putting good food on the tables of struggling rural women in Africa.

By shopping with Roots & Nature, you would be doing more than feeding your kids, you would be feeding and educating the kids of rural women in Africa where the fertility rate commonly exceed 5 children per woman.

By shopping with Roots & Nature, you would be pulling rural women in Africa from the darkness of suppression to the lights of emancipation.

Get your spices with Roots & Nature today. Shop for impact!


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