Generally, search engine’s will decide this by analysing which website can offer visitors more value. To find out whether you have duplicate content you can use plagiarism checkers such as Copyscape.com to check any content you write. To improve your website ranking you need to make sure all content on the website is unique, of high quality, and is relevant to you industry or what you’re talking about. Here’s some tips to get you started:
Use high quality images to compliment your content. The images should be used from free to use image sites such as Pixabay, iStock or ShutterStock.com. Please note you may have to pay for images.
Make sure the content answers the question your visitors have been asking. The more informative it is, the more traffic you will gain to your website, and the better your ranking will be.
You need to write high quality content that’s going to be useful for the website’s audience. The link isn’t the only part of the process, no one will take your business seriously if you write mediocre content just for gaining the link. To be taken seriously you need to make sure the content is of great quality. Great quality content will lead more people back to your website than what one link will, so make sure the content is of high quality.