Facebook started as a site where users can share photos and chat with family and friends. Today Facebook has grown extensively with thousands of features and hundreds of services to the public.  So what makes the Facebook of today different from the Facebook of yesterday?
To digital marketers. Features like immersive canvas, 360 video, R/F planning among others are great innovations that can improve marketing. In this post I will focus on   feature every Facebook user should be using.  As such the next feature will be for businesses and brands. Let us get started.
1.    Facebook as a site to get News(To every Facebook User)
You can use Facebook to get news from anywhere in the world.
News feed is a common feature of facebook that keep that enable stories, photos,links and others from your friends, page  and Facebook groups you follow to show on your home page. The news that is updated on your home page depends on your activity and interest. However you can adjust your news feed settings to get stories and updates that really matter to you. You can do this by  ‘’unfollowing’’ some people, pages and groups.
The latest Facebook innovation that has been all over news and the internet is the introduction of instant articles. The instant article program allows you to read news on your mobile devices from news site and blogs without leaving Facebook.
I wrote an article on about instant article on ‘’Powly Magazine’’ title:   Facebook Instant Articles: Who Will Benefit the Most? You can search for this headline on Google to get all about instant articles.

2.    Facebook as A site to sell Product(To businesses)
Facebook today is a site where leads can be generated and product marketed thanks to innovative features that had been created on this plat form.
Business and individuals can market products and services on Facebook. Shopify,  Shopial,Storefront Social, Wix and Shoptab  are good sites  to get started if you want to create a Facebook store.  It is very easy even to those with no coding knowledge. But if can never be too easy. Get your designer and give him the task. You can allow check out and payment on your Facebook store link to your e-commerce site.

Cynthia Boris in her article on entrepreneur.com Titled: Apps to Help You Start Selling on Facebook describe Facebook selling as fcommerce. 

You can also use the Facebook store application to create your Facebook store

 Advertisers can use Facebook to drive traffic to their website or generate leads using Facebook ads. Sponsored post can be used to raise brand awareness.
So what other innovations can we find on Facebook today?


Interaction with a Facebook post today is not all about like, comment and share.  There are other emotion such as Love, Sad, angry, wow and more you can express after reading a post.
ii.                 If you want to spice your comment to a post  or photos, you can add a sticker be or just reply with a sticker if you feel just too lazy to write a comment.

iii.              Today, you can reply to messages left on your page directly from your account.
iv.              The old days of Yahoo messenger are gone where we use to share some simple emotions. You can make your chat rock with GIF images.
v.                 You can now upload videos and tag your friends on it.
vi.              You can use Facebook to edit your photos using.  some Facebook apps like Aviary, Pizap are worth giving a  testing if you haven’t .
 Even though you can edit photos on Facebook, always check out apps like; Picmoney, Pic Collage, Trendyful, FXCamera if you want to give your Facebook photo a great retouch.
        The Facebook of yesterday is very different from the Facebook of today, the innovations are so much. Hope the ones, mentioned in this post are worth it.
What do you think will be the next big thing on Facebook?

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