Technologies rapidly developing, business gets a chance to become even closer to its customers. Glorium Technologies believes application development is one of the possible ways. It keeps clients retention rate at a high level and makes them involved.
First of all, your existing and future clients spend much time on their smartphones. It’s been reported that an average American is engaged with her gadget for 3.3 hours a day. 127 minutes, in particular, are spent on apps. Americans, 75 percent of them, check their mobile devices every 15 minutes. Who knows, maybe one of the notifications she sees will be yours.
The vast majority (85 percent) of users prefer native apps to mobile sites. So, why should you make your clients wait?
Speaking about money, applications are profitable, too. As stated by Statista, revenues from the apps are to double this year, compared to 2016. In 2016, applications brought 50.9 billion U.S. dollars, in 2017 they are forecasted to bring 101.1 billion U.S. dollars. In 2016, they spent 100 billion U.S. dollars on mobile advertising. It is a 400-percent increase, comparing to 2014. The retail industry is one of the leading spheres that actively utilize applications: 42 percent of mobile sales in top 500 merchants were done via apps.
There are 1.4 billion smartphones for every 1.5 people. They sell 1.8 million smartphones per day. It is predicted that this year, app downloads will reach 269 million times. Just imagine how many prospective clients this market possesses.
Business workflow also can be improved with applications. Due to this fact, enterprise mobility market is expected to grow to 284 billion U.S. dollars by 2019, according to Kony. Now, this number constitutes 72 billion U.S. dollars.
What do you Think about Business an application today? Are you using apps for your business?