If you have a business and you are really looking to increase your sales, then make sure you get referrals from your existing customers. Because they are the ones who are well-versed and trust your brand. You don’t need to invest in any marketing tool as your customers will act as an effective marketing tool. Having said that, you still need to have an effective strategy for your referral marketing campaign. 





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Look For Creativity

If both you and your customers are having easy access to advanced electronic gadgets, then you have endless possibilities of creating effective referral marketing ideas. If your client has no objection, then you can go ahead and capture his/her testimonial on video, trust me this will be a great asset. You can also offer them impressive incentives through which you can motivate them to make an impressive referral.

Content As A Referral Tool

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Most of the times you will find the customers don’t leave referrals owing to their busy schedule, even though they are quite happy with both the product and the services. These are the situations when the content can really play a pivotal role in generating referral introduction in ways that are both valuable and constructive. With the help of valuable content, you can easily draw strategic alliances. While most of the business owners make their referral efforts on the customer's, non-competing businesses that serve your target market can prove one of the fruitful sources of referrals.

Improve Your Referral Marketing Plans

Various studies have proved that referrals can be the most effective form of advertising. It is imperative that this information should be good information in order to create an effective referral strategy, one based on varied referral marketing concepts. For any marketing strategy, research plays an important role. As and when you are ready to make a flawless referral marketing strategy, make sure you have not overlooked the basics, it mainly includes knowing the desires and needs of the customers. In addition, make sure you have also conducted research on different potential referral channels including influencers and news publications along with the likelihood to generate customer reviews and opinions online.

Get In Touch With The Related Products & Services


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When it comes to the business world, then it does not matter what you know, instead who you know really matters. Yes, you may be very good in your business, but you can increase the chances of your business’s success when you get in touch with apt people.

You must have seen companies collaborating with the complementary businesses and also cross-promoting to each other’s customers. If you really want to promote your business, make sure you have recognised a connection that would be interested in having a barter program with you. Remember, networking really does help in attracting more customers and it helps in earning brand trust as well. For this reason, make sure you have considered every moment as a possible networking opportunity and witness your business grow leaps and bounds.

Concentrate On Online Referrals

With the rising popularity of social media and various other sharing websites, referral marketing has really become very effective. Using online referral marketing, you can easily spread information faster and to a wider audience as well as compared to available offline marketing strategies.

Today, the reach of an average customer is much larger than what it used to be a couple of years back. Some of the customers enjoy strong social followings as well. Today, the customers enjoy the power of making or breaking a business with their simple online comment, it has really happened in the past. According to a research conducted by the social media experts, around 80% of the customers prefer trusting the opinion of their peer groups and only 16% trust the advertisements. Probably, this is the key reason as for why online communities are able to generate more business referrals.

Find A Reason

Have you ever looked at the calendar carefully? If you have watched closely, then you know that the calendar is filled with holidays such as Christmas, Easter, Spring Bank Holiday. Well, think creative and run a promotion for your referral program on these holidays. Let us assume you have picked Valentine’s Day, now you can have a campaign by the name of Spread the Love. You can offer 30%-40% off to all your customers and the friends they refer during the month of February.

But, hey you don’t have to confine yourself by the calendar holidays as you can also come up with your own unique campaigns. Maybe you have crossed a milestone or it is your business’s anniversary, these are the occasions when you can have exclusive promotions for your customers. 

Great Imagery

Imagery can really prove beneficial for you to create excitement. The advantage of having an image is that it does all the talking on your behalf. So, it does not matter whether you are using an image to let your customers know about the referral process or you want to make your customers know what rewards they can earn, chances are it will end up creating an alluring program.


Yes, images also help in breaking up the text so that your customers can stay engaged. No matter what happens, you have to ensure your imagery is relevant to you, your program and most importantly to your customers, it certainly helps if the image is attractive and gripping enough. 


Adam Smith Bio
Adam Smith is a content writing professional at followthesteps, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Adam worked as a marketing manager for a tech software startup. He graduated with honors from California University with a dual degree in Business Administration and Creative Writing.

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